Our Team

Jessica Bertling

Jess and Keith have been “partners in code” for 8 years now. Their skill sets are perfectly complimentary, with Keith focusing on server side code and architecture while Jess is a master of the client side. As the User Experience Designer and Front End Developer at NewBoCo, she spends most of her time working with layout/design, HTML, CSS, and JavaScript. She’s also been sharing her skills with the greater development community by speaking at conferences and code camps in the Midwest about best practices while working in the intersection of code and design.

Previously, she also worked at J&P Cycles for 8 years. While there she was the UI lead for the responsive redesign of sister company Motorcycle Superstore, one of the first major E-commerce sites to go fully responsive. She later did a similar project for J&P Cycles, resulting in an enormous boost in mobile traffic, improved site performance, and overall sales. Also in her role she focused on many of the things local businesses and startups are dealing with today, including A/B testing, conversion rate optimization, driving new sales, and optimizing the front end of the platform for optimal page speed.

Jess joined the NewBoCo team in 2016, and since then has been working on product development using a variety of frameworks, including React.js.

Keith Dahlby

Keith is the Software Architect in NewBoCode, our software team that builds prototypes and provides technical and product guidance for our startups. He’s the co-founder and CTO of HuBoard, a 2016 Techstars Cloud San Antonio company, and is a Microsoft MVP for his 7th year. He worked for 6 years at J&P Cycles, one of the region’s largest E-Commerce companies, where he architected and built much of their infrastructure.

He’s well known in Eastern Iowa for his technical expertise, and regularly presents at local and regional technical meetups. In fact, he’s sought out world-wide as a speaker on modern software development practices, including source control and code topics such as Git and C#. He also contributes and manages multiple open source projects, including posh-git and upforgrabs.net, a site dedicated to making it easy for developers to get involved and contribute to the open source community.

Keith also mentored startups at in 2014 and 2015, before joining the organization in 2016. At , Keith has worked on several projects for portfolio companies, and is currently working on an EdTech product that he has fully integrated into one of the largest education learning management software platforms in the world, for a large local school district.

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